2011
Tea and sport meet city culture
In 2011, Cixinyuan participated as a licensed manufacturer and retailer for the Shenzhen Universiade, connecting tea’s origins and hospitality with a global city sporting event.
The 2011 encounter
The Universiade brought sport and culture together in Shenzhen. A licensed production and retail role created a specific connection for tea culture.
A defined historical role
The licence records the partnership and its term, allowing readers to identify the brand’s role through the retained document.
A place in the journey
The licence ended on 31 December 2011. It is retained as a historical chapter, not presented as a continuing partnership.